7 – Professional Tools
For Writing Creative Copy
1. Keyword Tools:
The first important tool for Digital Copywriters to understand the keyword and Keyword tools.
Why?
Because it’s the intention and desire of the customer about specific things.
Have you ever ask yourself how keywords play a vital role in digital marketing?
How it helps the specific page to get the higher rank on Google?
How you’d naturally optimize the keyword in your copy?
As you can see there’re versatile keywords tools on the web.
They are free and paid.
The best free tools you can use…
2.Keyword Everywhere (Cheapest Paid ) and
3. Ubersuggest (created by SEO genius Nail Patel)
If you use free tools it has some short features to complete the research.
On the other hand, paid tools always work well rather than free.
Paid tools predict the future of Search Rank for individual keywords.
Some result-driven tools you can use like…
2. Keyword Tracker, and
The most dynamic paid keyword tool you’d experience on the planet is Ahrefs.
You’ve got a lot more room to research the profitable keyword using this tool.
It’s tremendously useful for Affiliate Marketer, Niche Marketing, and any form of Digital Branding.
Obviously, you can use other tools for keyword research.
But my recommendation is… just stay on diet with keyword tools.
Because it’s 8 out of 10 times the client provides your keywords.
If they don’t have. Then you help with it and charge for it.
Because it takes a tremendous amount of time to find out the best buying keywords.
It’s a profound skill in the digital marketing world. Agency has there individual Keyword research team. Those who only research keyword all day long, month after month. And their job is to find profitable keywords for the business.
So the final recommendation is… If you don’t’ know anything about the keyword tools start learning from free first.
It’ll quickly amplify your learning.
But when you have a budget then paid is the best choice to discover more money keywords for marketing and your copy.
#2. Writing Tools:
This is the heart and soul of a writer where you draw readers’ thoughts and destiny.
World-renowned one of the greatest copywriter John Carlton Noted “Writer job is writing”
And writing without getting disturbed is really important.
For this very conservative reason, you need more organized and more functional tools to write well.
The best tool I found for writing is Microsoft office.
It has multiple areas to work with a document like PowerPoint Presentation, Excel, and Outlook, etc.
You need only Word most of the cases sometimes Excel for organizing keywords analysis.
Another similar tool you would really love is Google Doc.
You can work with it online and offline both.
Work everywhere you want through the phone, laptop, or any device you can connect the internet.
I love this so much because I do not need to save anything.
For alternative of the Excel, you can use Google Sheets.
If you love to keep notes quite often use Google Keep and keep your idea and bullets alive.
#3. Grammar & Spell Checker:
The opportunity of the web is phenomenal. Ken MacCarthy said…
“Internet is the dream for every writer,
everything you search on there
is nothing but… WORDs”
The people who work on the web is really get everything that they need …and whenever they need it.
As a professional copywriter, we massively engaged with writing various areas.
It’s tough to learn all words, spell, and the whole dictionary of the preposition to make your copy errorless.
For this very specific reason, ONE single tool will help you hugely to make your job easier.
You’d not only give you the error-free grammar. It also gives you a combination of errorless spelling and preposition.
The name of the tool is Grammarly.
Use it as a Google Chrome extension and make your copy errorless all the way you want. Edit, re-edit, or rewrite your copy it will give outstanding experience I can guarantee.
So if you can use the paid version consider it.
Because it gives you a lot more advanced features like overusing keywords, correct grammar from every page, different types of writing opportunities such as Academic, Conversational, Expert, Native, and so on.
But if money is the problem then I highly suggest you use the free one and see the difference.
I think it’s a must-have tool for every copywriter who turns themselves into the digital writing world.
#4. Password Management:
As a professional writer, you must always have to deal with so many accounts.
And it’s tough to remember all the passwords.
Needless to say, we forget password quite often if we don’t use it regularly.
To overcome these challenges use a Password Manager and keep all the password safe and secure.
It has also both paid and free versions.
But free one has 50 accounts to use.
If you use more than 50 accounts to secure consider premium. But most of the cases free version is well enough for writers.
#5. Blogging Tools:
Professional copywriter needs a platform to practice their writing consistently.
And today the beautiful opportunity to write on the web using extraordinary tools.
When you have Blog your own you don’t need to persuade anyone to work their platform. So you can design your writing structure own way. Write when you want to and publish as many as you want.
Remember writing is a skill like any other skill.
And the more you practice it the better you get it.
The most powerful easiest platform for a writer is as well as entrepreneurs today is “WordPress”.
It has 2 versions of WordPress.org and WordPress.com.
WordPress.com designed with short features and customization.
So make sure you’re using WordPress.org
The essential skills for the writer in WordPress to create posts and pages and interestingly both look like Microsoft Word menus.
Learn the basic user module of WordPress. Take a Domain name, add a Hosting, and make your content to dance on the Web.
#6. Advanced Font:
Most of the writer’s almost 97% of the time very careless about the font.
WHY? Because it’s NOT a part of writing.
But it carries the significant value for the readers to read the copy more easily
I use a different font for different industries and businesses.
To make it happen you must know some kind of creative font that has a clear, precise design structure to read more easily.
You can Check Google Fonts and find out your best list.
Some professional font I love like Calibri, Times New Roman, Roboto, Vintage, etc.
There are no rules here. Figure out which type of font very easy to understand and use those for better engagement.
#7. Unique Content Checker:
The first principle for the web to make sure the content is 100% unique to avoid the Google penalty.
The biggest requirement for Google today to make sure of the unique content.
The more unique content you produce for your website… the better value you’ll get from Google to get the higher rank and free traffic.
Don’t try to make fool the search engine to providing duplicate content. It’ll recognize it immediately and banned you from there in a second.
The good news is you have tools for checking the unique content.
The free most useful unique content checker most of the experts suggest is SmallSeoTools.
For far greater experience Copyscape examined the most powerful unique content checker on the web up until now.
So the tools you get here are really crucial for everyday life.
If you don’t know any of the tools just start learning.
Because it will magnify your writing skills and shut down the overwhelming task almost instantly.
Don’t be lazy to learn new skills, new tools, and invite the world to experience you content with love, focus, and passion.