Conversion is almost always considered as one of the largest goals for Digital copy.
Because without it, whatever you do just considered as work. NOT result.
Conversion is the Result.
Conversion is the Aim of Copy.
And every time you create copy such as Sales Latter, Landing page, Video, or E-mail. You need to check how quality response you’re getting from it.
Why?
Because you never know how the audience responds before they do.
And practically the higher response you get the better copy it is.
So in this lesson, we shortly walk through the process. That allows you to increase the conversion on the bottom-line.
The Ultimate 3 Ways to
Increase The Conversion
So before we start, I have to give this credit to the Pure Genius Frank Kern.
Because I didn’t invent this formula.
I learned from him.
And he said…” To increase the Conversion from any copy you need to focus on the 3 Main parts of it.”
Now check who they are…
1. Change The Title
The first most important part of any copy to get the attention is the Title/Headline.
People don’t pay attention if they don’t recognize the value of the Title.
That’s why most of the smart marketers create multiple ads and ONLY change the title. And watch the conversion rate in which one gets the most response.
Obviously, you can do the same.
And remember this formula doesn’t work for the blog post or related elements.
It’s for real copy such as Sales Copy, Banner Ad, Pay Per Click Ad, Video Ad, etc.
So when your copy is suffering. And you’re not getting the expected conversion. Try this and experience the difference.
#2. Change The Graphics
The Second most crucial part of the copy is Graphics.
Visual gets the attention so fast and so powerfully.
Because of the human brain process information mostly through visual.
That’s why we naturally remember the movie after watching a single time.
But forget the facts after reading it dozens of times.
So the moment you see the copy doesn’t behave the way it should… change the visual.
#3. Change The Body Copy
The last piece but the most congruent part of the copy is the Body Copy.
The audience gets the sense from the Title and the Visual very quickly.
When they find the value there, start reading the whole copy.
If the body copy fails to provide the information the readers need.
Then they will instantly skip your message.
And it happens quite often that, prospect likes your headline, likes your visual. But when they come to understand the body copy it hurts. As a result, your conversion goes lower.
So when you know the other elements are good.
But you’re not getting the result… Change the Body Copy.
Final Words:
Finally, I would like to say one more thing about this. When you start applying this structure start from one.
For example, When you work with the headline and test some. Just works with the only Headline.
And track the result.
Do not mix it up with everything.
Then you will unable to identify where the problem was and what’s working now.
Go little by little and track everything for the larger gain.