“We are all storytellers. We all live in a network of stories. There isn’t a stronger connection between people than storytelling.”
Director of the International Storytelling Center
Before we get started, imagine for a moment… when you were a child, how many requests you made to the seniors to tell a story?
I‘m not sure whom you can picture now …or who deeply connected with you as you were a child.
But I can tell you humans make the biggest relation with the person who shares the story most.
My 4 years old nephew Shayan tells me… Chacchu, “Tell me a story about Red Car on the Beach, and I am driving that car. After sometimes later a Big yellow tiger wants to catch me… and you go there and save me”
…and interestingly he wants me to tell a story following his own framework.
Obviously, I found it quite challenging.
And, needless to say, he has his own story criteria, and frame of mind the way he thinks or feels about it.
But he loves the story as a child and we all do the same someways.
Let me share a short story about my childhood…We were 3 children at the same home. Another 2 was my father’s cousin. We were quite the same age as 3-5 years.
The only person we listen to most, feel connected to is my uncle Hasan (the eldest brother of the other 2 children).
And we’re a very big fan of him.
He was the greatest storyteller in my childhood. Everything he told us to do…we just do it… without thinking a single thought.
We massage his head. Go to the school right time, and looking for ways to sleep with him at night.
Because we all know the end of the day he will tell us a story.
The funniest story game he played quite often to tell the “ Nizum Badshar Golpo”.
The requirement of the story is to NO ONE CAN TALK.
If anyone starts talking, then the story would end and everyone has to sleep.
Now everyone went silent completely listen to the story….
We start waiting…waiting…. and waiting…. but the story never begins. After 5/1o minutes later we saw him sleeping like a baby.
Then we got angry. Why did he cheat us?
But we never got his tricks.
Because It was The Story of Silent KING.
So The simple rule is… the king never talks. So everyone wants to listen the story… must stay silent.
That’s how purely human emotion connects with the stories.
The ironic part of the story… it represents the pictures, colors, and core messages very precisely.
As you become aware and carefully notice, you’ll find the story is everywhere. Every person you meet.
Every job you do.
Every business you built whether it’s online or offline.
It’s all built along with All human lives…
Whether it’s culture, history, religion, commercials, movies, or TV series.
The human journey is packed with tons of Good, Bad, Pathetic, Inspiring, and Unspeakable silent stories.
We all live, survive, and experience differently.
We are just clueless to recognize those.
Because… nobody told us: How to Discover The Story of Your Life in Every Hour …And Note It Down.
So…. why it’s crucial to identify the laser targeted stories of your business, product, and services?
Why it’s tremendously significant for the Content Creation?
Why it’s provenly successful in advertising years after years?(Whether its TV Ads …or almost any form of Digital Advertising…).
Practically, it’s NOT a brand new tool in copywriting or content creation today.
It built-in the early 19th century in the Advertising world.
Seth Godin said…
“Marketing is no longer about the stuff that you make,
but about the stories you tell”
….. another quote I found very interesting is from Melinda Partin and he said…
“At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey – appealing to our wants, needs and desires – while at the same time telling us about a product or service.”
As you explore, the world almost all the brilliant copywriters like… Ogilvy, Victor O. Schwab, Gary Bencivenga, Gary C. Halbert, and Dan Kennedy… They all emphasized on stories.
The Most respected personality in mythology… Dr. Joseph Campbell tied it up a very articulate and profound way in his book.
”The Power of Myth” represents the human journey very talented way.
…And it easy to digest, easy to connect, and easy to send the messages out in a specific group of people.
The advantages are here… when we’re writing copy for marketing it naturally creates hyper-responsiveness.
So you can easily take the full advantages to expand the action from your market.
It naturally shapes your marketing messages.
It massively engages the audience.
They will read, watch, and evaluate your message pretty unique way.
It simply creates a trance state.
A trance state is a state of mind that consistently follows the sequential thought and pictures one after another.
For example: Have you ever find yourself in a situation? …You’re thinking about something very closely and your care about nothing around you. Sometimes later you discover just missed everything around you.
It happens in almost every one of our everyday life
A good story creates the exact kind of emotional state. Like when we watch a movie or listen to the revolutionary speech.
So, I am super excited to share this knowledge that radically transforms content for the better.
It works for every industry, niche, and brand you are excited to build.
And in this lesson, you will also learn the insider information of the story.
How it designed to get the response you want from your audience…
How you can apply it in your digital marketing whether on your website, social media marketing, and e-mail copy very powerfully.
And if you want to build the authority brand, kick-out your competitor …without fighting then have those choices too…
Are you ready to get this now …or want to apply it real quick in your content development process?
I don’t know. Just read this …and uncover the purest most artistic ability of the StoryTelling right below…
Why Story Carries the most
Ironic Value in Advertising?
In the advertising world, nothing is comparable to a great story.
If you become aware and observe you will find 95% of the time Social content gets viral because of the story. It never has to lie. It never has to exaggerate or over-explaining any kind.
It gets people’s undeniable attention and overcomes the resistance in a second.
It’s NOT because every person follows it consciously.
It’s NOT because the story is provocative.
…It’s because the human mind loves it anyway.
I don’t know the exact math.
But we do love to share and listen to it.
We buy into it …without critical thought.
Another thing you’ll notice… most of the TV commercials are completely put their undivided attention to create stories.
What about the newspaper?
The fundamental job of the reporter to create story after story. Even if it fake they gain the attention.
Now think about the stand-up comedian… they do the same…just tell the story one after another.
Imagine one of the popular TV series Seinfeld. It’s all about pieces of stories.
So when it comes to storytelling there is no limit…you will find it everywhere in your family or friend’s birthday.
It’s almost audit-proof that story influences almost every human whether in a person or print.
So we know WHY story is important…
But did you ever ask yourself HOW story works on the human mind and connect individuals?
The real psychology is…
Here’s How The STORY Works
In The Real World?
The human brain is separated into 2 parts.
They work differently.
The left brain is the logical part of the brain.
It almost always searches for the meaning, understanding accuracy, why, and how something happens.
And it’s a very critical and analytical part of the brain.
The right brain is very suggestive, emotional, visual, and creative.
So when you share a story. It shut down the critical part of the brain (left brain) and open up the suggestive brain (right brain). Finally, tell a person everything she’s listening is true.
Think about the theatre hall… When the show starts and turns off the light… We simply start believing everything we’re watching is true.
Even if we know it’s all scripted.
But we believe it anyway.
The deadly mistake writers make often. They just open up the logical brain using statistics and data.
Obviously it possible to get the engagement and readership too.
But at the end of the day, the conversion rate is very poor.
So if you want to deeply connect with your audience and enlighten your messages in a way so the audience act upon it.
The way you want them to act… just start constructing stories.
Remember, you don’t need to create 100% stories for all of the content.
Just follow the 80/20 principle.
Create only quality 20% story and the others 80% is regular content.
So the creative challenge is… how do you create a story that attracts the audience’s attention, connects them instantly, and produces action?
Let’s get to it…
The Structure of Storytelling
in Digital Advertising
